With so many brands existing in the market, to save your brand from being cornered, you need to have a brand logo. A professional business logo enables you to attract customers. A logo helps your brand achieve recognition, identification and a strong presence in the market. A company’s logo needs to be in sync with the brand or trademark. A logo is critical as it makes the first impression and portrays your professional image. It helps you build your brand, increases customer retention and supports you by bringing in more revenue. Key factors to be kept in mind while designing logos:
Businesses do not have the time or the right resources to create a logo for their brand. Fortunately, a variety of tools available online help you create your brand logos. You can design your logos easily with Appy Pie Logo maker software which helps you create fabulous logos in just a few minutes.Let’s Get Started
Not all businesses are equal, and every brand comes with their own characteristics. The colors that will work for a fast food chain will definitely be unsuitable for a luxury car brand. Keep your customers and the market in mind before you design your logo.
It is natural to be tempted by the latest trends and try and incorporate some trendy elements like colors, fonts or patterns in your logo. It is a bad idea! The idea is to create a contemporary logo with a timeless appeal. This means your logo design would be great for decades to come.
You won’t always have the option to print your logo in color. This is why you must first create a logo design in black and white so that whether it is a newspaper or a flyer, your logo looks as great in color as in black and white.
Your logo design should be such that it doesn’t lose its aesthetics or meaning in different sizes. Whether your logo is on a letterhead or on a massive banner, it should not lose its proportions. The smart thing to do is to draw in grids.
The idea behind designing a logo for your business is to give it a unique identity. The moment you see the green Medusa, you know there’s a Starbucks café around. That is the power of a unique and memorable logo.
Minimalism never goes out of style. When you stand back and look at your logo make sure that there are no unnecessary elements there. remove the clutter, make it clean, and keep it simple. Keep only those elements in the logo that are just about enough to convey the message.
Your logo would be an extension of your brand identity. This means it would be printed on a wide range of media. Make sure that you test them all out. A logo printed on paper may look really different from the one painted on your storefront. Try it on stationery, website, app, packaging, t-shirt, or any other marketing material, you intend to use. Use mockups and figure out how it’s going to look in the real-world.
Some of the mediums may need you to restructure or alter the logo, use different colors, and even position them differently. The logo you design must have infinite possibilities of such tweaks and changes without losing its essence.
The logo you design must be meaningful or have a clear message. Apart from looking stunning, the one thing that can make your logo great is its ability to send out a clear message. If this element is missing in your logo, sit down and re-design.
Creativity needs inspiration to flourish! Sometimes waiting around for a brilliant idea to strike may not be the most effective way to go about it. Do some creative research. Take a look at the works of some of the best graphic designers and stimulate your creative brain cells. Go out, take a walk, look through your own portfolio of work. Inspiration can strike anywhere!